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Why Your Facebook Reach Has Bombed and How to Fix It
Since its inception around a decade ago, Facebook has grown and evolved into something far bigger and far different to anything the creators could ever have imagined. Beginning life as a social network exclusively for Harvard students, the site has since expanded globally to become what is essentially the world’s largest database of potential customers for those wishing to advertise to them as part of their digital media marketing. In a manner of speaking, Facebook has left school and gone to work.Social Media Is Your Friend – Treat It Like One
From humble beginnings, social media has grown from being a way for friends to share and stay in touch to become an integral part of corporate marketing plans for the majority of today’s businesses, and some of the most successful social media campaigns in the past have transformed their respective company’s fortunes. Unfortunately, many companies still don’t understand the key elements of good social media practices, perhaps thinking instead that merely creating profiles and sporadically updating them is somehow enough.
This article is to help you know your way around business lingo, why marketing terms must be integrated and strong, importance of writing stories, inspiring and spearheading change and the importance of assessing and auditing your content. Using these techniques can help you greatly improve your social media success.Engagement Rate Versus Likes – Which Is More Effective?
For your business, if you are not experienced with Facebook, if you don’t know the ins and outs of the social media tool, you may feel that getting people to “like” your business’s Facebook page is enough. On the other hand, if you have more experience with Facebook, you probably understand that engagement rate is a whole other thing entirely.Connect With Courtesy On LinkedIn
The internet has changed the way we do business but it hasn’t changed the rules of networking. Learn how to use LinkedIn to connect with others in a way that makes them want to do business with you.
Although several of the social media vehicles have been operating for over a decade, nearly every seminar or article about how to best market yourself now spends a significant amount of time on the necessity for, and use of these options. However, while one should use these as one part of their overall marketing and promotion program/ plan, it is important to understand how, why, and when to use them optimally, and that their best usage is to complement other modalities, rather than to totally replace them. Done properly, using social media should expand your exposure in a positive manner,…How to Spot Fake Instagram and Twitter Followers
Simple ways to see if someone has paid for Instagram or Twitter followers. This article also discusses why it’s a bad idea to buy followers.How To Find The Right Twitter Influencers To Grow Your Business
When marketers talk about the power of Twitter, what they’re really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn’t going to be people who are likely to become customers.