Tips from a CPA: Accounting for Entrepreneurs and Small Business Owners




Using Social Media to Enlarge Your Target Audience

Social media is perhaps, the best known source of improving a company’s target audience. Social media marketing provides a great platform for companies to display their many products and services to the right section of users. This process is mostly an engagement of the potential customers and the company on a more interactive level. This in turn, enables the company’s reputation to prevail.

Approaches for Social Media Advertising

The world of advertising and marketing has advanced to a high level where it is not enough anymore to just post your advertisement online and leave it at that. Today, the process of advertising and the moments after, are extremely competitive. Companies are now required to study the audience, draw them in and promote their brands. One of the best ways of doing this is by utilizing social media networking sites.



Promoting Your Brand on Twitter

Twitter is a great marketing channel for promoting your business, but you need to approach it thoughtfully and implement a purposeful strategy. Businesses can effectively use Twitter for inbound and outbound marketing. Here are few specific ideas.

How To Use Social Media For Branding Like A Celebrity

Being a celebrity is a never ending task. The fame and fortune that come with this status require constant effort to maintain. As a celebrity, it is very important to maintain one’s brand. The brand is what makes people keep talking about you and thus making you a celebrity. As such, a celebrity should maintain their brand. One of the tools that they can use to accomplish this is social media. There are many platforms for celebrity branding. They include YouTube, Facebook Groups and LinkedIn Groups. Read on to learn how to become a celebrity in your niche with the assistance of social media.

Improving Your Business With Social Media

If you started your business fairly recently and you need to promote it using social media channels but are not sure exactly how to get started, there are several things that you can try, which may really pay off. This article will offer you tips to improve your social media interactions for great results.

A Newbie’s Guide to Hashtags on Social Media

If you are new to social media you may wondering what hashtags are about. We see them everywhere – Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr. But what are they supposed to do? Why do they seem so random? Who is supposed to use them? It’s no wonder this all can seem very confusing! That’s why I’ve put together some tips to help you understand what the heck hashtags are and how to use them strategically in your business.

Writing a Compelling Status Update on LinkedIn

You must have heard many times how effective (and amazing) LinkedIn is for business. Hopefully, you have made a commitment to using LinkedIn and you understand how important it can be for your business. If you understand that, you must also understand how important it is for you to post status updates regularly. That means that you must also make sure that your updates are worth reading.

Social Media Marketing Tips for More Customers

Evaluate Your Social Media Marketing Strategies – According to a survey, 68% of marketers assess the efficiency of social media marketing. To do the same, create landing pages that cater to different campaigns and carry out an A/B testing to know which of the landing pages work well for various forms of social media. Don’t Focus on Facebook Marketing Alone – Most marketers say that they are not too happy with the results of their Facebook marketing.



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